What Is a Point of Purchase Display?
A POP display is usually located separately from traditional aisle shelves in order to provide higher exposure for a product. These displays often appear in the middle of large store walkways called “action alleys,” or any open space in the store.
There are many benefits to utilizing POP displays. First, they remove your product from the clutter of your home aisle and spotlight it in a way that prevents shoppers from getting overwhelmed by too many other products. POP displays also provide you with more exposure, which ultimately increases the likelihood a shopper will choose your product over your competitor’s.
Additionally, POP displays are extremely versatile and come in many shapes and sizes. Many types of POP displays can be set up in one retailer for a period of time and then easily be broken down and reassembled in another. They’re also more customizable than your standard store shelf. This means brands can design them to coordinate with a promotion, a season, or a holiday such as Halloween or Christmas. The creativity in using POP is unlimited.
What Is the Difference Between POP and POS New Zealand?
While POP and POS are similar, understanding the difference is important when deciding which to use to display your product. POS stands for “point of sale,” and both POP displays and POS displays serve the purpose of drawing extra attention to your brand. The difference between the two is that while POP displays can occupy floor space throughout the retailer, POS refers solely to the area near the register where the actual sale of the product happens.